We are a production and consulting company specializing in online video.
We make video. We distribute and monetize video. We are best-practices fanatics.
We have spent way, way too much time thinking about every detail of the tectonic shift from television to web video — from how to make compelling content on a budget to how to make sure it reaches the largest possible audience.
Our Specialties:
- Original content — video that people actually want to watch.
We develop it, produce it, and deliver it. From scratch or in collaboration with others. Ongoing shows, limited series, and one-offs. Bottom line is, it's actually good: we've seen our weekly series crack the top ten downloads on iTunes and our viral short blow up on the homepage of Digg. We also got a rave review from the media critic for the New York Times Magazine.
- Consulting and best practices — Monetizing and distributing great content.
As entrepreneurs and veterans of more than a few product launches, we know that good content is necessary but not sufficient for commercial and critical success. Whether it's leveraging our knowledge of content strategy, platforms and user experience to help you build a reliable viewership for your content, or building an entire site from scratch via our network of designers, coders and producers, our passion is helping you to transform video from an experiment into a profit center.
Making great video is just the first step — we know what you should do with it, and how.