Slate.com/SlateV.com (Washingtonpost.Newsweek Interactive)
A joint venture between Small Mammal and Slate, Grand Unified Weekly is the "Weekly science news roundup for the rest of us."
Both Slate and Small Mammal specialize in putting out great content while keeping overhead low, which is pretty much the whole of the 'magic' formula for succeeding on the web.
In our current partnership, Slate handles the distribution and ad sales for Grand Unified Weekly, while Small Mammal handles the promotion required to rapidly grow an audience -- everything from building a mailing list to getting the audience to contribute to the show through its homepage at grandunifiedweekly.com. In the end it's the quality of the show itself that counts -- and if our audience has half as much fun watching GUW as we have making it, we've succeeded.
Nature (Nature Publishing Group)
Collectively, Small Mammal has done everything from shooting in a war zone for National Geographic to developing functional novel MRI imaging techniques. It's this mix of content-creation skills and deep knowledge of subject matter that Nature Publishing Group decided to tap when commissioning a mini-documentary on their Method of the Year -- a novel kind of light microscopy that breaks a hundred-year-old 'law' of optics.
The New York Times Magazine (New York Times Company)
Favorite Screen Moments
Tapped for a roundup of cultural notables' favorite 'screen moments' of the past year, Small Mammal applied Grand Unified Weekly’s innovative screencasting format to a new genre.
Popular Science (Bonnier)
The Science of YouTube / Video Distribution and Technology
Small Mammal develops and creates great content like The Science of YouTube, but we also concentrate very hard on transforming the video our clients produce from an experiment into a profit center.
This requires expertise in a kind of content distribution that is uniquely potent when applied to online video, significant technical chops and a respect for the user experience. By taking a holistic view of the entire value chain, which includes surgically deploying our multi-lingual and media-leaning coder while voraciously consuming the best practices dreamed up by our peers, we help clients do everything from tweak their iTunes distribution to constructing entire video networks.
Scientific American (Macmillan USA)
Sometimes it's the simplest ideas that are the most challenging to pull off. Such as: how do you describe Dark Matter in under three minutes, using nothing but a knowledgeable geek and materials you have laying around an office?
The Moth
The Moth Podcast / Stories Told
#1 on iTunes for three weeks running. From nothing to six digits in advertising revenue within three months of launch. These are the kinds of impacts you can expect when you combine great content -- in this case audio recordings from a New York-based nonprofit storytelling organization -- with our expertise in the technical minutiae of maximizing your iTunes presence, our contacts at Apple, and our connections with podcasting advertising networks. The Moth is a classic illustration of how great content is a necessary but not sufficient condition for success online - and Small Mammal is happy to fill in the gaps.
Wired.com
Requests for more traditional broadcast-style documentaries and shorts are no problem, thanks to the television background of our director, John Pavlus.